Dino Signori was at a crossroads. He was a very good junior racer, fast enough to be offered a contract, and a chance to make it in the pro peloton. But he was also a trained shoemaker, with the opportunity to pursue this time-honored craft in his native Italy, a land where artisans are revered. He opted for the latter course, and cycling has never been the same.
Dino Signori struck out on his own in 1960, establishing a workshop named by the first two letters of his last and first names: SiDi. The initial focus was on mountaineering boots and ski boots (and in fact Mr. Dino invented the very first monofilament line closure for shoes in 1966, employing them on ski boots for Italian Olympic Champion Marielle Vautcel). But it was in 1973 that he made his indelible mark on the cycling landscape.
It’s 1973, and cycling shoes are still leather-and-wood soled laceups with nail-on cleats. Until SIDI debuts the first shoes to feature adjustable cleat position, the first real innovation in cycling footwear in more than 60 years. Six years later, Mr. Dino introduces the first nylon-soled cycling shoes, effectively ushering in the modern era in cycling footwear.
SIDI continues with a string of firsts—the first Velcro strap closure in 1983, the first dedicated MTB shoe in 1985, the first patent for a ratcheted string closure on a cycling shoe in 1988, and the first ratcheting buckle closure on a cycling shoe in 1989—a streak that continues to this day, in which SIDI is first with a performance feature that’s become so ubiquitous it’s taken for granted today.
SIDI puts rider fit and performance foremost, and the results speak for themselves. More UCI wins, world championships and classics are won in SIDI cycling shoes than any other brand.
Winning is our legacy, established by more than 50 years of footwear innovation in the pursuit of performance and helping athletes realize their fullest potential.
©2013 Sidi America